There’s no question video is your customers’ preferred platform. Right now, close to nine in 10 digital marketers are using video content to engage and activate consumers, and close to half of people are watching at least an hour of video via Facebook or YouTube each week. Video consumption and creation is staggering, for sure — and it’s showing no signs of slowing down. If your business isn’t already integrating video — specifically, video testimonials — into your customer outreach and retention efforts, it’s time to start. Here’s why.
#1. It’s Easier Than You Think
Too often, businesses and entrepreneurs get hung up on creating video content, worried about costly production values and promotions. The reality? Creating and promoting video content has never been easier. If you have a smartphone and a willing customer, you can easily create a video testimonial in minutes then, with a few quick clicks, upload to your website or social channels to drive views. Consumers don’t expect every video to be an epic Hollywood production, so stop worrying about using simple, DIY content in your campaigns. Shoot it and get it out there. From a search, engagement and activation perspective, something is better than nothing, at least on the video front.
#2. Videos Go Viral
Video content including video testimonials are meant to be shared — and consumers do. Ninety-two percent of mobile video viewers share this content with others. And, considering more than half of videos are viewed via mobile, that number is huge — and it’s only getting bigger.
By creating video content, you’re organically driving added views and traffic, without investing any additional marketing dollars. Think of it as the most efficient and, arguably, most effective way to grow your reach, without spending any time, talent or resources in the process. It’s a win/win.
#3. Your Customers Want to Hear It…
Word-of-mouth has always been a critical piece of the marketing ecosystem — but, in the past, those words needed to come from a trusted source like a friend, relative or advisor. In today’s always-on/always-online landscape, though, that’s all changed. Today, 84% of consumers say they trust online reviews as much as personal recommendations. What’s more, two in three determine their opinion on the product, person, service or business almost immediately, after consuming between one and six reviews.
Use that to your advantage. By producing video testimonials, prospective customers will instantly see the value your business provides, and be more inclined to take that next step.
#4. It’s Better Than Banners
Consumers are 27 times more likely to click an online video as they are a banner ad — so why keep pouring your money into this antiquated media? Get your video testimonials off the ground and promote them through your existing platforms and channels. Once you see what’s working and what’s not, you can always layer in additional resources and budgets to give your video content even more legs.
Want to learn more about the power of video testimonials, and get YOURS up and running?