There’s no question video is your customers’ preferred platform. Right now, close to nine in 10 digital marketers are using video content to engage and activate consumers, and close to half of people are watching at least an hour of video via Facebook or YouTube each week. Video consumption and creation is staggering, for sure — and it’s showing no …
Whether you’re a pro-level video editor or cutting your teeth on your first promotional video, there’s a lot to consider when you’re finalizing this all-important content. Too often, though, video editors focus on the wrong areas, concerned with lofty production values and costly equipment. The reality? By keep your attention on the core elements that make or break video content, …